Small Business Saturday: 5 Reasons to Shop Small this Holiday Season
2015 marks the 5th anniversary of the national shopping holiday, Small Business Saturday. The day encourages folks to "shop small" versus visiting big box stores on Black Friday or Cyber Monday for their holiday shopping.
Since it began, Small Business Saturday has quickly become a focal point for both small businesses as well as customers throughout New England - including for us! Below, we share 5 great reasons to "Shop Small" this year.
1. Support Your Local Community
Studies show that 91% of small business give back to their local community either through direct cash donations, volunteering and in-kind donations. The Bates Mill Store and its manufacturing partner, Maine Heritage Weavers, is proud to be an active supporter of a variety of local organizations such as the Monmouth Gardening Club and local events including our hometown's AppleFest that takes place each September.
A picture from this summer when some of our front lawn was donated for use as a community garden.
2. Customer Service is More Personalized & Friendlier
When shopping at local small businesses, customers get a more personal experience when it comes to service and many times you may be working directly with the owner themselves or a family member! For our team, we take great pride in our customer service and making sure each customer is 100% satisfied with their purchases. When you visit us on Small Business Saturday, you'll get to meet the faces behind the voices you may have chatted with on the phone that helped you place an order, and you'll also get to shake the hands of the craftsmen and women that make each of our products.
3. Small Businesses are the #1 Producer of New Jobs in America
In addition to direct contributions small businesses make to their local communities, they also are the number one source of jobs in America. According to the SBA, 68% of new jobs are created by small businesses in the US. Since moving to our new space in Monmouth, we're proud to say that we've made 6 new hires and plan to continue hiring locally as we continue to grow.
Our team on the front lawn in front of the mill in May 2015.
4. The Story and Experience
When you purchase from a local maker, you don't leave with just a beautiful hand-crafted gift. You also leave with your own personal connection and story to the item and people behind it. When you visit us on Small Business Saturday, we encourage you to take our factory tour and to speak with our craftsmen and women about the making of our products. We really enjoy showing each part of the manufacturing process to our customers, and some of our favorite moments from the event are often just seeing the faces of visitors seeing looms for the first time!
Haunted Harvest being woven on a jacquard loom.
5. Small Business Saturday = Shopping Holiday = Sale!
Just like Black Friday and Cyber Monday, Small Business Saturday is also about the sales! Many small businesses will be offering great deals on their products to honor the day and encourage customers to shop small this holiday season. When you visit us on November 28th, we'll be offering great discounts as well as selling items only available on this day! If you're planning on joining us, be sure to RSVP on Facebook and invite your friends.
Happy customers at our 2013 Annual Holiday Sale on Small Business Saturday.
Can't make it to Maine? Share where you'll be shopping small this holiday season in the comments below.